L'Atelier ✺ Photo
L'Atelier ✺ Photo
The 6-week online course that unleashes the creativity of entrepreneurs and helps them to capture the essence of their business in images, in complete autonomy.
Images have become our universal language.
100% of self-employed people and small businesses need a website and/or social networks to communicate about their services.
There can be no digital communication without images: the day will inevitably come when you need to create visual content for your brand and your business.
Let me help you out.
You have several options
→ do everything yourself, using whatever resources you have.
→ call in the pros at the beginning to have a clear base and take over the communication later, at the risk of posting visuals that are less qualitative and not visually consistent with the first ones, and therefore penalising your brand image.
→ call in professionals on a regular basis (which presupposes that you have the cash flow to do so).
→ call in professionals at key moments (launches) and train at the same time (this is the option I consider the most rewarding and viable).
L’Atelier ✺ Photo is designed to help you create the visuals your brand needs on your own, even if you've never touched a camera before.
20+ very happy members inside
‘Photography has unlocked endless possibilities for me and my businesses. I want to help you unlock yours.’ — Mathilde
I created this course for you
You’re wondering if L’Atelier ✺ Photo is for you?
Our members are:
freelance
naturopaths
yoga teachers
perfumer
coffee shop owner
coach
communication student
and more
freelance naturopaths yoga teachers perfumer coffee shop owner coach communication student and more
We get each other
You, business owners
You need professional, captivating visuals just as much as a big brand, but you don't have the time (you're busy), the skills (entrepreneurship doesn't come with a PhD in design, visual arts and Instagram) or the cash flow to call in the pros on a regular basis.
You come to doubt your own creativity, and you constantly beat yourself up because you're afraid you're not doing enough. You even end up being afraid to open Instagram, because it reminds you of everything you're not doing.
→ You're frustrated, and your communication isn't helping your brand take off.
Me, photographer & entrepreneur
I'm an entrepreneur. I've created two brands in addition to my photography business. I know the energy that constant communication requires to keep your brand alive and create a community. I also know how necessary it is for entrepreneurs to be the face and voice of their brand.
I regularly meet incredibly talented creators who don't have the strength to communicate about the wonders they bring to the world because they lack the means, and I can't offer or lower the price of my photo packages to help them (because I too have a business to run).
→ I'm frustrated and have to turn to brands with more budget to sustain my business.
That's how L’Atelier ✺ Photo was born.
That's how L’Atelier ✺ Photo was born.
Focus on the Modules
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Are you a perfectionist? Are you afraid of being in front of the camera? Do you have impostor syndrome? You've come to the right place.
Because our brakes are more often mental than technical, we're going to work on your self-confidence and how to overcome the negative thoughts that can hold you back on your journey.
→ By the end of the module, you'll be able to identify your limiting beliefs and overcome them, so that they never stop you from taking action again.
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Here, we'll dive into the fundamentals of photography, covering topics such as exposure, composition and focus. You'll be able to understand and master the essential technical aspects for creating beautiful images.
→ Say goodbye to under/over-exposed or poorly framed photos.
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Follow all the tips and tricks to master the perfect settings for your iPhone or camera, whatever the scenario or lighting situation. Because the best camera is the one you already have.
→ No more automatic mode: you'll have all the technical keys in hand to create the image you want.
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I've created complete visual identities for two brands. I've worked with hundreds of entrepreneurs (from restaurants and cosmetics to fashion and plants). I've been working on my photographic eye and touch since I was 12. In this module, you'll learn how to develop your own artistic style, find inspiration and tell captivating stories through your images.
→ I'll give you all my secrets for finding your own style.
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Let's get practical! I'm giving you all my secrets for creating bespoke creative shoots for your brand with the minimum of resources, in the minimum of time.
→ No need to hire a studio or call in the pros for a home page, pack shots or product launch. You'll be able to do it all yourself from home.
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Retouching is 50% of a photographer's job. I'll show you how to use Lightroom (free version) easily and effectively to sublimate your photos.
→ No more impersonal filters that we copy and paste onto all our photos. You'll be able to retouch your photos the way you want them, according to your own colorimetry.
Why this course is different
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All L'Atelier ✺ Photo members can send me private messages and ask for advice at any point during the training. I listen to all your needs and special requests, even to the point of creating additional personalised trainings if needed. I'll stop at nothing to make sure you feel supported, valued and listened to. This training is yours!
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The Atelier ✺ Photo stands out for its practical focus, which emphasises hands-on learning and the acquisition of directly applicable creative and technical skills. Exercises in journaling, art direction, shooting, or case studies of my own shoots: it's all there to get you into action. I'm always here to give you feedback!
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Unlike traditional photography training, L'Atelier ✺ Photo doesn't just teach classic techniques. We focus on pragmatic and fast methods, specifically designed for entrepreneurs, allowing you to produce professional-quality visual content without sacrificing hours of your already busy schedule.
→ Courses in video (under 30min), audio or text format, with online workbooks to learn and work from your phone or computer, anywhere, anytime.
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You read that right. You can follow this course and its updates on your own, wherever you want, whenever you want, as long as the course is online.
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One of my aims is to help entrepreneurs and creatives find their tribe so that they never feel alone again.
By joining the course, you'll be joining a community of people just like you.
Use the group to showcase your brand, your designs, get feedback, contracts, support and advice, throughout the Workshop and beyond.
No more paralysing doubt.
Leave with a whole new confidence in your ability to tell your story visually.
→ all for less than the cost of a photo session with a professional photographer.
L’Atelier ✺ Photo
mathilde ✺ lagarrigue
your teacher
My life wouldn't be the same without photography.
It's what helped me create my two businesses and make them shine. It helped me to know who I am. It created all the incredible opportunities I have today.
I want to help you create yours.
I've been where you are and where you're trying to go.
L’Atelier ✺ Photo is the culmination of everything I've learned over the last few years that has helped me to →
Creating the visual universe of my companies from A to Z
Gather communities of 37,000+ people on Instagram and TikTok
Launch my career as a photographer specialising in lifestyle content and portraits
100+ shoots with brands and entrepreneurs since 2018
FAQ
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The course is entirely online and takes place at your own pace. There are no fixed lesson times, so you can watch the video lessons and work on your practice at your own pace - it's a very flexible learning experience. The recommended programme is to complete the course in 6 weeks, for a few hours a week. However, if you want to devote more time to it, don't hesitate!
When the course starts, you'll have an account on the course portal, where you can watch all the videos and track your progress. You'll also have access to an online Whatsapp group, where you can chat with all the other course members, join discussion groups and work sessions, and ask me questions whenever you need to.
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Absolutely. The course covers all the technical and creative bases of photography. It's suitable for beginners and advanced photographers who want to brush up on the basics and go further creatively.
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Exactly. The lessons are tailored to the realities of small brands, with practical advice that takes into account limited budgets and resources.
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Absolutely. This course is perfect for students who want to learn about photography and art direction, but also artists who want to communicate about their art or employees who are thinking about launching their own brand one day, for example.
L'Atelier ✺ Photo is a great tool to have in your creative toolbox.
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A smartphone only. If you have a camera (digital or film) that's better, but it's not necessary. You'll be able to apply everything I teach you about light and composition with a smartphone. The best equipment is the one you already have!
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You'll have access to an online community of other entrepreneurs just like you. I'll be there to answer your questions and support you every step of the way.
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I've designed this course to be accessible everywhere, all the time. The modules are short and easy to digest (no video longer than 30 minutes + audio format so you can listen to it anywhere). I know what it's like to be in the thick of things. I also know what it's like to be alone and need someone to hold my hand.
The modules take about 2 hours a week to complete. The practical exercises can help you on a daily basis. And because you have permanent access to the course, you can reopen the modules that interest you whenever you need to.
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The course covers both product photography (packshot, lifestyle) and self-portraiture. Everything is done so that you can manage on your own, from home!
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The course focuses on specific strategies for creating professional-quality visuals, with an emphasis on authenticity and your brand identity. By taking L'Atelier ✺ Photo, you will not only gain technical and creative skills, but also dive deep into your branding. It's the technical and creative skills you acquire that will allow you to translate your brand identity visually.
In this sense, L'Atelier ✺ Photo is both a photography and art direction course.
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The course offers a comprehensive, guided approach, with specific advice for entrepreneurs. I've dedicated my career to learning and developing my skills so that I can offer you the best of what I know about visual creation and art direction. You have everything you need in one place, no need to waste time looking for advice.
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I've been an entrepreneur since 2018. I have 16 years of photography behind me. Atelier ✺ Photo is the result of all those years working for my companies and hundreds of other clients.
This training is an investment, not an expense: it will open doors for you that you don't even suspect yet. And this investment is a bargain: the complete course is less expensive than a photo session with a professional photographer.
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Yes, you can pay in instalments here.
If you need a larger spread, email me at lagarrigue.mathilde@gmail.com and we'll work out a solution together.
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Given the digital nature of the training, the right of withdrawal is excluded (Article L221-28 of the French Consumer Code).
Indeed, L'Atelier ✺ Photo provides audio and video recordings that are immediately accessible, in full, after purchase. There is therefore no refund possible.
By purchasing the programme you unreservedly accept that and waive your right of withdrawal.
Start Now
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Start Now ✺
Join the club
Discover the art of photography, turn your images into captivating stories, attract your customers and weave a community enamoured of your brand. All this, even if you've never touched a camera before.
Refund policy
Given the digital nature of the training and in accordance with the GTC, the right of withdrawal is excluded (Article L221-28 of the French Consumer Code). Indeed, L'Atelier ✺ Photo provides audio and video recordings that are immediately accessible, in full, after purchase. There is therefore no refund possible, even if you have not yet started the training.
By purchasing the programme you unconditionally accept the GTC and waive your right of withdrawal.
I guarantee the quality of this programme and am committed to working with you to ensure a satisfactory result. If you have any questions or concerns, please do not hesitate to contact me and I will do my best to help you.
P.S.:
There's a wealth of free educational content on the internet that can help you make progress.
But how much time and energy are you prepared to spend sorting, filtering and trying to understand what works best for you and your brand?
By investing in my training, you're investing in a holistic, guided learning experience designed to help you make rapid, significant and lasting progress.
Pro tip: choose the option you'll be most proud of in 6 months' time.
The decision is yours. Whatever you choose, I'm here to support you every step of the way ✺